let’s flow with flair for a remarkable brand journey


« SOLD OUT » - first edition of FLAIR  Tribal Gathering  - a new initiative and Conference format gathering international and local Creative Economy players with exceptional flair. 

This new showcase of 15 journeys in Business, Life & Style will be lead by a selection of talented – generous – and fun personalities who surround the world of flair.

A rare opportunity to spend an inspirating afternoon together around the theme of 2023 Trends presented by experts.

Let’s share, be inspired, meet, learn, reflect, and enjoy every aspect of what we call …

WorkLife with flair

FLAIR Tribal Gathering

Line up

1.30 pm
WELCOME       by Virginie Le Moigne, FLAIR.today & Alexandre Lanz, Master of Ceremony

LIFE & STYLE TRENDS 2023 by Vincent Grégoire, NellyRodi, Paris

 2.30 pm
TALKS (15 min each)
DIGITAL ART        by Sandra Golay & Alexandre Armand, Get It Studio
BEAUTY          by Mathieu Arsac, Shiseido Group

Break 15 min.

TALKS (15 min each)
EVENTS          by Maxime Léonard, Caprices Festival
PHYGITAL          by Salvatore Mantra, Bakuza
DESIGN          by the founders of Zürich Design Weeks

by Maxime Plescia-Buchi, Sang Bleu 

by Milõs Ristin, Gorgeous Innovations
GASTRONOMY          by the founders of Deli Social
MUSIC & CLUBBING          by the founders of Folklor Club

…. and more to come

First Experimental Dinner on a Dancefloor
– registration required – 80 chf f&b all inc.

9pm- until… sunrise
PARTY with flair
– free from 9 to 12 – FLAIR guestlist



MASTER of CEREMONY - Alexandre Lanz

Alexandre Lanz, co-editor of FEMINA and Lifestyle Journalist with a certain flair, will do us the honour of being the Master of Ceremony of the 1st edition of FLAIR Tribal Gathering. We give him carte blanche!

GUEST ARTIST - Get It Studio, Lausanne

The DIGITAL ART Talk will be presented by the talented Lausanne-based Get It Studio. Inspired by fashion, product design, natural shapes, or even architecture, Sandra Golay and Alexandre Armand love to craft unique visual experiences using their favorite medium, 3D tools. Internationally recognised, they will share their exceptional background and expertise in DIGITAL ART.
A fast-growing art form that fascinates international brands and inspires creatives around the world.

DIGITAL ART Talk Friday 27 at 2.40pm

SPECIAL GUEST - Maxime Plescia-Buchi, Sang Bleu

Maxime Plescia-Buchi, founder of Sang Bleu and Novembre Magazine, will be our special guest, to talk about Creative Entrepreneurship. A fascinating field that he has had the opportunity to explore in capital letters throughout his career, collaborating with a host of iconic brands such as Hublot, Lacoste, Nike and many others. Bold, visionary and blessed with flair, he honours us by sharing his expertise in a Talk “live from NY” where he is based today.

Friday 27 at 4.40pm

HEAD CONFERENCE - Vincent Grégoire, NellyRodi Paris

Do you want to start 2023 in an inspired way? Then treat yourself to a bath in cutting-edge trends with Vincent Grégoire – Consumer Trends & Insights Director @nellyrodi Paris – whom we’re lucky enough to have leading our Head Conference LIFE & STYLE TRENDS 2023. Your flair tells you to be there, Friday 27 January at 1.30pm sharp and not to miss it.

LIFE & STYLE 2023 Conférence
Friday 27 at 1.30pm (60 min.)

Mathieu Arsac - Marketing Director Shiseido Group, Switzerland

If we think beauty expert, we think Mathieu Arsac!
As a keen analyst and trend watcher with a real passion for the world of beauty, he has evolved in step with the metamorphoses of this captivating industry. After 10 years with L’Oréal Luxe, he is now Marketing Director for the Shiseido group in Switzerland (Shiseido, NARS, Issey Miyake, Serge Lutens, Drunk Elephant..). He pays particular attention to the world of brands, their story(s) and the resonance they can have. As an expert, Mathieu will decipher the major revolution taking place in the beauty world today.

BEAUTY Talk – Friday 27 at 3pm

Salvatore Mandra, Co-Founder Bakuza Group

Salvatore Mandrà is a creative strategist and entrepreneur with a background in luxury marketing, sponsoring, and communications. He has worked with luxury and sport brands such as Hublot, Hermes, Scuderia Ferrari, BMW, Juventus, Maradona, and F1. In 2022, he co-founded Bakuza Group with their  partner Vincent Drolet et Anastassiya Shamina, an international innovative hot shop for luxury brands, sports institutions, and governments to produce memorable concepts and experiences at the intersection of life events, new technologies, experiential marketing. B/Next is a part of Bakuza Group and is a phygital studio that uses technology and design to create physical experiences that bridge the gap between technology and emotion.

PHYGITAL Talk – Friday 27 at 3.40pm

Gabriela Chicherio, Co-Founder Zurich Design Weeks

Co-Founder of the Zürich Design Weeks alongside Michel Hueter, Gabriela Chicherio is a product designer with a focus on concepts, exhibitions, furniture and accessories. She develops products for national and international manufacturers, works as a freelancer, is co-founder and co-curator of the Design Biennale Zurich as well as of the Zurich Design Weeks and guides through Zurich as a tour guide for Design Promenade.

DESIGN Talk – Friday 27 at 4pm

Michel Hueter - Executive Board, Zurich Design Weeks

Member of the executive Board of the Zürich Design Weeks alongside Gabriela Chicherio – Design & Communications expert – we met Michel in 2008 as he re-joined the Swatch Group as Head of Communications International for re-positioning mission of the brand RADO. From 2011 to 2021 he was commissioned as Director and Curator of the Design Prize Switzerland. In 2022 he founded his agency Enabling. Design. Collaborations. and works with his clients on brand positioning and communication and foremost enables them to develop product and brand by collaborating with forward thinking designers and stakeholders.

DESIGN Talk – Friday 27 at 4pm

Emily Groves and Rhys Williams, Deli Social

Combining café, test kitchen and magazine shop in Lausanne, Deli Social is an adaptable and experimental culinary theatre. Deli Social also hosts the Mise en Place culinary residency programme. Aimed at ambitious food projects, residents will be given the time, space and facilities to take their ideas forward. Trained in architecture, Rhys has worked internationally in India, China, South Korea and the UK. As an architectural designer, he has been involved in projects ranging from urban planning to retail interiors. Emily has experience in communication, creative education and design management. Working most often with the subject of food and technology, she has been involved in large-scale European projects and research.

GASTRONOMY Talk Friday 27 at 5.20pm

Milõs Ristin, Gorgeous Innovations, Zurich

With his keen eye for spotting and deciphering gorgeous innovations, Milõs Ristin has designed a Talk in the form of a journey through a selection of innovative projects that deserve attention. Based in Zürich, he teaches at ZHdK and worked as Lead Designer at BMCO Product Design, which is at the heart of the ON Running success story. Crossing borders between limited editions and straightforward Industrial Design he creates calm, quiet objects, inspired by mass production and cutting edge technology while keeping in mind the valuable heritage of craftsmanship. His objects strive for the sustainable development and lightweight constructions without neglecting the element of desire. Now running his own studio, he will share what inspires and challenges him about design innovation in Switzerland – especially in Zurich.

ZURICH Talk – Friday 27 at 5pm

Fabien Gehrig & Thierry Namer, Folklor Club

Our absolute favourite club! Whose founders and history you will finally get to know… FOLKLOR is a collective from Lausanne founded in 2013. The five friends and associates who make it up – Thierry Namer, Fabien Gehrig, Ruben Lorenzo, Ramon Lorenzo & Gabriel Martella – are united by the same passion: to bring electronic music culture to life and share their know-how of event entertainment. The club quickly established itself as an essential part of the nightlife scene in Lausanne and beyond, thanks to a varied programme that judiciously combines, throughout the year and young emerging DJs from the regional, national and international scenes.

Friday 27 at 5.40pm


Maxime Léonard, Founder, Caprices Festival

In 15 years, the Caprices Festival has developed at great speed and has become one of the 3 biggest festivals in Switzerland with a budget of nearly 10 Mio. With an eclectic programme mixing live music and DJs, the Festival team organises nearly 2,000 concerts and DJ sets in Switzerland. The number of internationally renowned bands is increasing with artists such as Live : Alice Cooper, Amy Macdonald, Björk, Cypress hill, Deep Purple, Erykah Badu, Gorillaz SS, Iggy Pop & The Stooges, Joss Stone, Keziah Jones, Lou Reed, Mika, Morcheeba, Nas, Portishead, Radiohead, Robert Plant ( Led Zepplin), Scorpions, Sean Paul, Stromae, Texas, The Roots, Tori Amos, Wyclef Jean, Zaz, Ziggy Marley, and many more DJS: Carl Cox, Martin Solveig, Paul Kalkbrenner, Sven Väth, Fatboy Slim, Ritchie Hawtin, Marco Carola, Jeff Mills, Ricardo Villalobos, Loco Dice, Chris Liebing, Deep Dish, Dixon, Solomun, Appolonia, Art Department, Ame, Jamie Jones, Maceo Plex, Mathew Jonson, Nina Kravitz, Tale Of Us, Dubfire, Ellen Alien, Luciano, and many more. In 2015, the festival attracted around 80,000 festival goers to the resort of Crans-Montana. However, Maxime Léonard decided to change the artistic focus of the event and concentrate on electronic music. The main reason for this choice was to find a concept that could be in line with the evolution of music and guarantee a certain durability to the festival. This shift was extremely well received by the festival’s audience, allowing it to be voted “Best International Festival” at the prestigious Ibiza Awards in 2018. At the same time, Maxime Léonard turned to artist management and became the agent of some internationally renowned artists, such as superstar DJ Luciano (Cadenza). This move opened the doors to the international event market.

FESTIVALS Talk by Maxime Léonard
Friday 27 at 3.20 pm


We are a creative Consultancy for brand excellence blending design, communications, and management expertise.

Using strategic flair, a collaborative approach, and our love of aesthetics, we convey your brand essence through highly inspirational moments, rich in empathy.

Culture. The Art & Design landscape is our source of inspiration.

Savoir-faire. Talents from different fields ensure remarkable results for brand success.

Mindset. Through a collaborative approach, we elevate and evolve your brand.


Virginie Le Moigne,

As an experienced Design & Brand Strategist and Trend Consultant, Virginie empowers her clients to develop their brand wealth with flair.

Working with Swiss and multinational businesses of all scales, from start-ups to global brands across all sectors, she brings over two decades of experience and insights drawn from the Design, Communications, and Public Relations spaces in Switzerland and abroad.

Inspired by the aesthetics of the extraordinary and by the thrill of highlighting bright Talents in the Design & Brand world, she builds top teams to create tailor-made brand activations and strategies side by side with clients.

Fostering a dialogue about all things disruptive in the Life & Style space, she is a regular contributor to magazines and organises experiential events featuring design, contemporary and digital art, fashion, gastronomy, sports, beauty, and innovation.

Honouring her nomadic spirit, Virginie and her tribe – young daughter India and Pomsky Fidji – spend one month every year living and working in different cities… Athens, Capetown, Beirut, Tangier, Casablanca, Tel Aviv, Tunis, and more to come… soaking up the culture, art, and eclectic vibes.

Flair Contributors
Carefully chosen, our checkerboard of international Flair Contributors brings exceptional colour, depth, and inspiration to the world of Flair thanks to their experiences and passions.

Flair Specialists
To create remarkable brand journeys and meaningful opinion-leader experiences, Flair connects with a long-standing network of talented Designers, Copywriters, Scenographers, Digital Artists, Food Designers, and Photographers.


way of working


Consulting. Strategy. As creative and strategic sparring partner, we help you enhance existing processes and develop innovative signature projects.

Management. Tools. We provide you with all the necessary resources, from continuous project management, to processes, databases, and the relevant tools.

Communications. Relations. We connect key audiences and channels, develop core content and messaging, and manage relevant opinion leader, media, and influencer relations.

Design. Experience. We design events with specific attention to detail and format – from unique pieces featuring your brand, to comprehensive events and experiences, both in-store and at exclusive locations.


Key Audiences

Specialized in top–tier audiences, we connect select individuals and groups with the patrimony of your brand.


Top • HNWI • Targeted

Opinion Leaders



Print and Digital • CH and International


Digital Players


Targeted • Internal • External


Young professionals • HES/Uni. Students


Alaia • Beau Rivage Palace • Burberry • Chopard • Contrex • Daniel Wellington • Eternit • Evian • Espaces Contemporains • Favarger • Fly • Freitag • Globus • Habitat • Henniez • Hugo Boss • Ice Watch • IKEA • Incarom • Interio • IQOS • Jet Fly • Kiehl’s • La Halle • La Redoute • Levi’s • Magis • Montblanc • Narciso Rodriguez • NARS • Nescafé • Nescafé Dolce Gusto • Nespresso • Nestlé • Perrier-Jouët • Punkt. • Purina • Sephora • Serge Lutens • Shiseido • Sigg • Special.T • Swatch • Swiss Design Awards • The Color Run • Vittel • Zadig&Voltaire