let’s flow with flair for a remarkable brand journey

About

We are a creative Consultancy for brand excellence blending design, communications, and management expertise.

Using strategic flair, a collaborative approach, and our love of aesthetics, we convey your brand essence through highly inspirational moments, rich in empathy.

Culture. The Art & Design landscape is our source of inspiration.

Savoir-faire. Talents from different fields ensure remarkable results for brand success.

Mindset. Through a collaborative approach, we elevate and evolve your brand.

Portrait

Virginie Le Moigne,
Founder

As an experienced Design & Brand Strategist and Trend Consultant, Virginie empowers her clients to develop their brand wealth with flair.

Working with Swiss and multinational businesses of all scales, from start-ups to global brands across all sectors, she brings over two decades of experience and insights drawn from the Design, Communications, and Public Relations spaces in Switzerland and abroad.

Inspired by the aesthetics of the extraordinary and by the thrill of highlighting bright Talents in the Design & Brand world, she builds top teams to create tailor-made brand activations and strategies side by side with clients.

Fostering a dialogue about all things disruptive in the Life & Style space, she is a regular contributor to magazines and organises experiential events featuring design, contemporary and digital art, fashion, gastronomy, sports, beauty, and innovation.

Honouring her nomadic spirit, Virginie and her tribe – young daughter India and Pomsky Fidji – spend one month every year living and working in different cities… Athens, Capetown, Beirut, Tangier, Casablanca, Tel Aviv, Tunis, and more to come… soaking up the culture, art, and eclectic vibes.

Flair Contributors
Carefully chosen, our checkerboard of international Flair Contributors brings exceptional colour, depth, and inspiration to the world of Flair thanks to their experiences and passions.

Flair Specialists
To create remarkable brand journeys and meaningful opinion-leader experiences, Flair connects with a long-standing network of talented Designers, Copywriters, Scenographers, Digital Artists, Food Designers, and Photographers.

 /flair-today-ch

way of working

Methodology

Consulting. Strategy. As creative and strategic sparring partner, we help you enhance existing processes and develop innovative signature projects.

Management. Tools. We provide you with all the necessary resources, from continuous project management, to processes, databases, and the relevant tools.

Communications. Relations. We connect key audiences and channels, develop core content and messaging, and manage relevant opinion leader, media, and influencer relations.

Design. Experience. We design events with specific attention to detail and format – from unique pieces featuring your brand, to comprehensive events and experiences, both in-store and at exclusive locations.

FLAIRED BY FLAIR
@SAHCO_OFFICIAL

Key Audiences

Specialized in top–tier audiences, we connect select individuals and groups with the patrimony of your brand.

Clients

Top • HNWI • Targeted

Opinion Leaders

Targeted

Media

Print and Digital • CH and International

Influencers

Digital Players

Stakeholders

Targeted • Internal • External

Academics

Young professionals • HES/Uni. Students

Clients

Alaia • Beau Rivage Palace • Burberry • Chopard • Contrex • Daniel Wellington • Eternit • Evian • Espaces Contemporains • Favarger • Fly • Freitag • Globus • Habitat • Henniez • Hugo Boss • Ice Watch • IKEA • Incarom • Interio • IQOS • Jet Fly • Kiehl’s • La Halle • La Redoute • Levi’s • Magis • Montblanc • Narciso Rodriguez • NARS • Nescafé • Nescafé Dolce Gusto • Nespresso • Nestlé • Perrier-Jouët • Punkt. • Purina • Sephora • Serge Lutens • Shiseido • Sigg • Special.T • Swatch • Swiss Design Awards • The Color Run • Vittel • Zadig&Voltaire

FLAIR

Stories

Maisons & Ambiances x FLAIR

Gratitude. The Swiss design magazine, Maisons & Ambiances, has given us ‘carte blanche’ on a dedicated FLAIR page since early 2021. A topic & unique finds carefully selected by Virginie Le Moigne. For you to enjoy twice a month in print or online.

Fidji - a dog with flair

Our sable-white baby Pomsky joined our offices in the summer of 2021, and provides our daily entertainment. His passions: stretched-out naps; skateboard-pulling; opening his chakras at the doggy bar; going for swims (ideally, 365 days a year), and all things Omega 3. An impeccable lifestyle – very goop.com, to be honest. Gwyneth, you’ll love him. w/ Image by Guillaume Heintz