Venue
DIFFERENT. BETTER
Explore Genesis
Where Automotive Luxury Meets Design, Hospitality and Innovation
As our hosting partner for this 2nd edition of Tribal Gathering, Genesis opens the door of its studio, inviting you to experience the Genesis spirit: the very start, the origin of something.
Unparalleled Automotive Excellence
DISTINCTLY KOREAN
Genesis has rewritten premium car ownership as a luxury lifestyle experience, infusing its Korean-inspired son-nim philosophy – treating every client as an honored guest into every stage, from design to hospitality, and innovative technology.
For this 2nd edition of Tribal Gathering, our welcoming partner Genesis invites you to immerse yourself in its experiential Zurich Studio at 62 Bahnhofstrasse, a 3-storey showroom. A place perfectly embodying the flair driving the creative economy and mirroring the very essence of creativity.
Ready for a face-to-face with the genesis of all design?
Genesis has rewritten premium car ownership as a luxury lifestyle experience, infusing its Korean-inspired culture into every stage, from design to hospitality, state-of-the-art technology to innovation. While you're here, don't miss the opportunity to book a test drive and feel the power and sophistication of Genesis vehicles firsthand. From a pure electric drive to the brand's flagship luxury sedan, the Genesis G90, discover the genesis of unparalleled automotive excellence.
ABOUT GENESIS
Genesis Studio Zurich
Beyond the brand-store tour, we extend an exclusive invitation for you to explore the Genesis Studio Zurich and book a test drive experience.
This avant-garde space serves as the ultimate creative playground, where you can fully immerse yourself in the captivating world of Korean-inspired "son-nim" hospitality and cutting-edge car design.
Don't miss the chance to tour the brand pop-ups in the Lounge area and on the 1st floor of the Genesis Studio and to explore our curated Flaired by Flair selection born from Virginie Le Moigne's encounters with creations, creatives and artists that have inspired her and will inspire you too.
